Getting investors to invest in your projects is one of the more challenging aspects of working from home online. This is because most investors look at a project’s ability to generate profits as their single most important factor in determining whether or not they will fund it. One of the ways that you can make your crowdfunding profile stand out from the crowd, however, is to make sure that you are pitching it to the right people.
That means making sure that your pitches are focused on generating enough revenue for you to cover your expenses while slowly but surely building up a core team of supporters. It’s this type of plan that is necessary for getting investors to leave their money in your hands instead of someone else’s. So how do you develop this plan for getting investors to invest in your projects?
One of the first things that you need to focus on when it comes to getting investors to invest in your projects is your presentation. This presentation is going to be the basis of your business’s future success, and you have to make sure that you spend time getting prepared before you ever take on the challenge of actually pitching investors to help you fund your business ventures. The best way to get started with your presentation is by learning how to write a good sales letter. Sales letters are a great way to create the kind of relationship that many investors are looking for with the kind of direct contact that only letters can provide. So if you haven’t already done so, now is the perfect time to learn how to craft a winning sales letter.
The next thing that you have to do in order to make sure that you’re getting investors to invest in your projects is to start working on your email pitches. One of the most common mistakes that most new entrepreneurs make is not writing an effective email pitch. The reason that an email pitch is so important when it comes to getting investors to fund your projects is because most investors want a tangible product (or at least something that they can touch and experience) before they’ll invest in your startup.
One of the ways that you can ensure that you’re getting the investor’s attention and making them want to fund your venture is by including your personal connection to them in your subject line. You have to make sure that you don’t leave your personal connection out of your subject line; after all, you don’t want to give the impression that you’re trying to scam investors instead of getting them to do business with you. In your subject line, include details like your name, where you grew up, what you did to get where you are today, why you’re passionate about your business and what your goals are for the future. After all, if you don’t include any personal details about yourself then you won’t be getting anyone to invest in your project.
Finally, the last thing that you have to do in order to close the deal is to make sure that you’ve included an effective and memorable end to your pitch. This is probably the most important part of your entire campaign because without an effective and memorable end to your campaign, you’ll not have anyone to talk to when they get ready to invest. If you want to close the deal, you have to make sure that you include an ending that will make investors want to see what else you have to offer. Having an effective and memorable end to your every entrepreneur campaign gives you an opportunity to not only close the deal but to also learn from the process so that you do it the next time you try to get investors.
Infographic created by Donnelley Financial Solutions, an SEC reporting software company